Secret Apple's strength lies in that it has complete control of the hardware and software design at one time, which is what you need Google Inc. to outperform the iPhone, Nexus phones as an alternative to the production line, which does not achieve sufficient popular in the smartphone market.
The Telegraph report published recently indicates the start of Google in talks with companies carrier in preparation for the launch of her own and its brand in smartphones, allowing the company to Google control over the software and hardware, with the services provided by the company.
The report stressed that Google looking to launch the brand in the smartphone at the end of this year, as this move allows Google control over the programs and to highlight the services such as search Google engine, the Google Play store applications, with other features beyond the offerings of software and services in Nexus phones .
One of the reasons why the iPhone continues to outperform all of Samsung, LG, HTC, and phones Nexus is also the world's leading smartphones, it is that Apple controls both the hardware and software, so if Apple wants to control the advantage offered by such as Apple Pay or live images, or touch the power of a property in the screen, it can implement it and ensure that this feature offers optimal, and then begins the work of partners, retailers, services, or share photos, or developers, to accelerate the accreditation.
On the other hand Google the company relies on its partners in the front lines to make sure that the innovations of their own software implemented properly and been in the spotlight, such as Google Now smart service, with the company was ready to launch running Android N system soon, with the new features in the multitasking screen and intelligent chat bot in the application of correspondence Allo, and enhanced support virtual reality, the Google can not just rely on Nexus devices to offer these advantages to the fullest.
Also there is another reason to make a move Google phone is an important step, which is the default actually own Daydream platform, which will need to telephone facilities have to support this technique, as is Google in talks with companies carrier on the phone carries the brand of Google is crucial in the United States markets , which is still a large segment of users prefer the choice of smartphones from companies carrier which supports Google phone to be more powerful than the Nexus phone, which does not attract the users significantly.
But this does not necessarily mean that the Nexus phone will disappear, where Dart rumors over the past few days about the HTC Nexus phone for 2016 will support the latest 821 Snapgragon processor, and possibly screen with a sensitivity to pressure mimic the iPhone 6s phone, also stressed the Executive Director of Google Sundar Pichai at the beginning of June, that the company will be more accurate in selecting the design of smart phones, and in an attempt to push the machine forward.
Also there Ara project from Google with specialized units and expected to be provided by Google in 2017, which will allow the user to replace the various units of the phone user has additional functions.
Also preparing Google to launch the next Nexus phone, which comes with more than its predecessor in terms of integration between software and hardware features, but what it promised google you will not only see the brand of Google, at a time when many are expected to upgrade phone iPhone 7, it might be a phone carries its mark business Google is what you need to get a big leap forward.
There is an additional incentive to the Google invented device its own phone as Samsung are experimenting with Tizen OS devices, and Huawei is working on its own operating system alternative as a plan in the event of Android has stopped being an open platform as in the past, so step by Google will be a defensive move in the arena of giants rather than the technology a step offensive.
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