Microsoft Corp. has acquired over the company during the previous four years, which included Nokia, Skype ™, an acquisitions did not bear a lot of fruit, and today the company has to complete new acquisitions on Linkedin What are Microsoft's plans after the recent acquisition?
Microsoft's decision surprised many of the new acquisition of LinkedIn, in a big deal, amounting to $ 26.6 billion, which is a high price for a social network, but they deal pricier than Microsoft.
This acquisition represents a great importance to the Executive Director Satya Nadella, where the success or failure of LinkedIn, Saarafh as a leader for the future of Microsoft's paid services increased at a time when such a surprise figure to many a question comes to mind is why Microsoft might want to LinkedIn?
Nadella memorandum has been revealed about this subject for the basic outlines of the answer to these questions, as Nadella indicates that the site LinkedIn, is the way to find out many of their jobs, or hone their skills, and sales and marketing and to complete their work, so it is a key in the field of professional work, with about 433 million member active, and more than 2 million paid subscription, while Microsoft itself have 1.2 billion users the Office, but without social gate characteristic of the application of LinkedIn, making them dependent on both Facebook, LinkedIn and others to provide the key to this type of communication.
It provides networking site Linkedin to Microsoft's immediate access to more than 433 million by feature, through a strong network of social networking, because the nature of professional website, it is in line with the software and services provided by Microsoft.
This combination will make it unlikely for new experiences, such as LinkedIn and news articles that serve, which is based on the projects you are working on and suggestions Office to serve as an expert can communicate with him via LinkedIn to help with tasks that are trying to complete it, and so, according to Nadella.
So it is expected that the experience is more intelligent, satisfactory to the user, as all of LinkedIn link, and Office 365 will support the rapid development of applications. In contrast, the new opportunities to communicate across enterprises and individuals, through individual contributions, and propaganda directed.
He said Nadella example in the internal memo, expresses a small part of Microsoft's vision for its future, through LinkedIn, where it will be the site professional profile that will appear in applications such as Outlook Center, and Skype ™, and Office and even Windows itself, where Microsoft would like to turn LinkedIn into a centralized identity and feed the news platform to support the intelligent flow of data that will connect professionals through joint meetings, and notifications, and the activities of the e-mail, it is the future of the use of powerful networking and be directly linked to artificial intelligence technology that focuses on Microsoft developed significantly during the recent period.
Microsoft has provided an example of the connection between the application of Cortana with LinkedIn to provide a context to connect with people who are dealing with them in a professional manner, something working on the company with LinkedIn recently but it is clear that Microsoft sees LinkedIn large part of the make Cortana smarter at work.
This is also known for application LinkedIn notifications, which represents the inconvenience to the user, and password problems that rocked the credentials, and Microsoft that you resolve those problems if it wants to be taken seriously LinkedIn in business.
The move from Microsoft require effort until the desired results bear, where it feeds the social network, which is designed to combat the competition in the field of work, all from Google, and Facebook who have expressed interest in social work in the field of work expansion, but Microsoft did not discuss competitors at the moment, but this acquisition is a big bet on the future of artificial intelligence, the ability to secure its control of software and services companies.
And now Microsoft has a huge network of social networking, and so repel provides production services from Google, but still has to convince companies not to use Facebook to work, or as an alternative to Google applications.
It is also facing a difficult task to integrate LinkedIn with the software and services of Microsoft, as well as management, compared to the number of deals held by the company during the previous years, such as the purchase of Skype in exchange for $ 8.5 billion in 2011 and other transactions that have not much to offer, this acquisition on LinkedIn differently, where he will be monitored It provides software giant dramatically during the coming period.
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