Ad direct confrontation with Apple, Microsoft launched for the first time in 2013, and today back again to suggest this confrontation in the latest ads, which reviews the efficiency of Surface devices compared to your Apple iPad Pro.
The rivalry between the tech giants for control of the markets does not stop, but the competition Microsoft's ad targeting them directly attack directed to Apple devices, where she was initially through 2013 with Windows 8, and today a new offensive targeting the Apple iPad Pro devices.
Technology giant has been headed in the announcement of the iPad Pro device marketed as a computer integrated support for the user, but the software giant Microsoft has another opinion highlighted in the attack directed advertising for Apple.
Microsoft has begun declaration focusing on the lack of keyboard offered by Apple with the apparatus tablet iPad Pro operating system iOS Panel trace support for the user as a computer integrated, also referred to the lack of Apple device for desktop applications, or additional ports in the device to support the user.
Microsoft has also indicated in its declaration on the iPad's lack of integrated computer specifications to support full user experience, coupled with a lack of support for Apple iPad Pro tablet chip Intel processor or an integrated version of Office applications, certainly, along with tracking screen and USB ports plate.
Microsoft has been used in advertising material hypothetical conversation between Siri virtual assistant company Apple with Microsoft's default assistant Cortana.
The software giant also ended the announcement by pointing out that the launch of a computer's name on the device such as iPad Pro does not necessarily mean that it contains specifications live up to their computers.
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